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Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

lieferbar innerhalb 2-3 Wochen

Buch

Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

lieferbar innerhalb 1-2 Wochen

Buch

Walter Lange,
The Revival of Time

When time came homeIn 1845, Ferdinand Adolph Lange founded a watchmaking firm in Saxony's Glashütte that became world famous for its fine, high-precision pocket watches. But a century later, in 1948, worl…

sofort lieferbar

Buch

Digital Transformation for Fashion and Luxury Brands

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoin…

lieferbar innerhalb 2-3 Wochen

Buch

Jeffrey Shaw
Sell to the Rich

Are you looking to break through more levels of the elusive luxury-buyer market?In Sell to the Rich, business coach, luxury goods and services speaker, and photographer for high-net-worth individuals, Jef…

lieferbar innerhalb 2-3 Wochen

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar ab 8.1.2026.

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar ab 8.1.2026.

Buch

Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to …

lieferbar innerhalb 1-2 Wochen

Buch

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